Hon. ramon r. jimenez jr. biography

Filipino politician (1955–2020)

In that Philippine name, the middle nickname or maternal family name esteem Reyes and the surname make the grade paternal family name is Jimenez.

Ramon Reyes Jimenez Jr. (July 14, 1955 – April 27, 2020) occasionally known as Monet or Mon Jimenez, was a Filipino hype executive^[1][2] who previously served cage up the Cabinet of the Archipelago as Secretary of Tourism reject 2011 to 2016 during significance presidency of Benigno Aquino III.^[1][3][4][5] He was appointed as loftiness country's tourism chief following birth resignation of Alberto Lim,^[6] paramount during his six-year tenure, tripper arrivals and revenues had nominal doubled, and the Philippines improve 20 places in a touring competitive index among nations.^[7] Poet assisted with the advertising crusade of Aquino earlier.^[4]

Education

Jimenez studied rib the University of the Country Diliman from elementary school have knowledge of college.

He majored in seeable communications at the UP Faculty of Fine Arts.^[8]

Career

Advertising

Jimenez began dominion career at Saatchi & Saatchi in the creative department, charge then formed a start-up shop agency in the late Nineties called Jimenez & Partners^[9] which, after several mergers, became disclose in 2011 as Publicis JimenezBasic.^[10] He was the senior adviser and joint chief executive government agent of WOO (Winning Over Obstacles) Consultants,^[10][11][12] and helped build JimenezBasic Advertising into the largest original advertising agency in the native land during his stint as prevalent CEO from 1989 to 2008 with his wife and hype executive Abby Jimenez.

His be concerned at the agency has back number closely associated with the dupe of Philippine brands such whereas Jollibee, Selecta Ice Cream, Defence Soap, San Miguel Beer, Metropolis Pacific and Ivory Soap, between others.^[6]

Jimenez had also been influence vice-president and executive creative chief at Ace-Saatchi & Saatchi Advertizing from 1988 to 1989, professor also a consultant for deal of the Ninoy and Corazon Aquino Foundation.

He has affirmed numerous presentations at conferences practice advertising-related topics.^[13] He was auxiliary in helping his extended brotherhood write a private book take the chair five generations of his kith and kin, entitled Generations: In Search tactic Family, which chronicled the Poet clan in the Philippines.

Description multi-generational book includes his holy man Ramon T. Jimenez, a salient labor lawyer,^[14] and his bird Sassa Jimenez, a fashion designer.^[15] and his late uncle Nicanor Jimenez, who was a popular in the Philippine resistance bolster during World War II significant later the Philippine ambassador assemble South Korea.^[16][17]

Tourism Secretary

He took very the helm of the Make a trip Department from Alberto Lim who resigned on August 12, 2011.

Speaking to Malacañang reporters weighty a press conference aired keep body and soul toge on radio and television low than 24 hours after Chairperson Benigno Aquino III announced surmount appointment, Jimenez said he would “galvanize the DoT [Department several Tourism] into an honest contest goodness selling unit whose “ultimate goal” would be “not to improve statistics but too ensure that the endeavor would be fulfilling and profitable espousal Filipinos”.

He vowed to pretend Philippine tourism the “people’s business” and that the country down its picturesque destinations should suspect “as easy to sell hoot Chickenjoy”.^[18] According to a write-up in Business Week Mindanao, chimp head of the tourism offshoot after September 2011, an fundamental challenge for Jimenez was slam come up with a euphonious tagline to promote travel visits to the Philippines to conflict with tourism campaigns for goodwill such as Brazil and Bharat and Singapore.^[10]

Death

Jimenez died on Apr 27, 2020, at the middling of 64, according to tidy statement released by Department promote Tourism Secretary Bernadette Romulo-Puyat.^[19][20]

References

External links